Let’s Pick One Name – Medical Mystery Shopping, Healthcare Secret Shopping or Healthcare Mystery Shopping

After 11 years in the healthcare mystery shopping business, I am still reminded of how new the field really is when we can’t seem to settle on one name for this fledgling industry. Medical mystery shopping, secret shopping and healthcare mystery shopping all seem to carry similar weight depending on who you are talking to. I think it would be so much easier for prospects to find us and other qualified companies if we could decide on one (I’ve always leaned toward healthcare mystery shopping, but also see value in the name medical mystery shopping). It would also help clients avoid the morass of mystery shopping companies who list healthcare but would have a hard time explaining the difference between an ED and an ICU.

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